Promotional items for John Bielenberg's presentation on social design, thinking wrong and Project M in Minneapolis. The title of the presentation was Thinking Wrong About Minneapolis and the promotional items contained a poster, four postcards, two sets of tee shirts, a web e–vite, a web banner and a event screen saver.

PIECE Studio wanted to "Think Wrong" about promoting the event, and the idea came from having a conversation with John Bielenberg on the telephone about his upcoming presentation. We could not see John and so we asked ourselves later what defined John. What actually defines a person and what are the contributing parts that make up the whole. Is it their voice only or do we need to see the person and look into their eyes and that is the reality and the essence that defines them.

The Poster:
THIS IS NOT A POSTER

The Postcards:
THIS IS NOT A POSTCARD
THIS IS NOT A BRAND
THIS IS NOT A DESIGN
THIS IS NOT A PROBLEM

THE E–VITE:
THIS IS NOT A PRESENTATION

THE SCREENSAVER:
THIS IS NOT AN ANNOUNCEMENT

The Tee Shirts:
THIS IS NOT A TEE SHIRT
THIS IS NOT A JOHN BIELENBERG

Piece Studio partnered with Zachary Keenan and Michael Aberman

J. Zachary Keenan

LINKS: http://www.j-zachary.com /

Michael Aberman

LINKS: http://www.wesawthat.org /

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 THIS IS NOT A INITIAL IDEA   this is where the project started 
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 Animated Giff   e-blast 
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 This is not a Poster   How the Printed 
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 Deconstructed Posters   Received Posters 
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 This is Not a Presentation   on screen before John spoke 
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